Saudi Business Machines Ltd. (SBM) is the General Marketing and Services Representative of IBM World Trade Corporation in Saudi Arabia – the Kingdom’s leading provider of end-to-end enterprise information technology and telecommunications solutions.
IBM’s history in the Kingdom goes back to 1947, when a group of IBM specialists arrived in Dhahran to install the first information-handling system for the Arabian American Oil Company (ARAMCO). With the rapid economic development in the Kingdom, Saudi Business Machines Ltd. (SBM) was established in 1981 as the General Marketing and Services Representative (GMSR) of IBM World Trade Corporation in Saudi Arabia.

Today, SBM offers cutting edge enterprise solutions across all industry segments in the Kingdom. Its capability as a total solutions provider is further enhanced with its portfolio of services in networking, systems integration, consultation and implementation, business recovery and operations support.

SBM also provides tailored maintenance & support services for a vast range of IBM & non-IBM products. SBM has a full company organization designed to make it flexible and adaptive to the changing and developing requirements of its’ customers, and has access to IBM’s worldwide practices, resources and knowledge bases to implement major ICT solutions in Saudi Arabia. SBM is also Cisco’s Gold and Largest Partner in KSA, and a Gold Partner to SAP.
Our focus on quality is demonstrated by the fact that we are one of the first “ISO9001-2000 Certified” Services Organization in KSA since June 2001.



  1. 1947
    IBM establishes the first information - handling system in the Kingdom for the Arabian American Oil Company (ARAMCO).
  2. 1956
    IBM Systems Inc. establishes a service organization for ARAMCO
  3. 1968
    E.A. Juffali & Bros appoints agent of IBM in Saudi Arabia
  4. 1981
    E.A. Juffali & Bros establishes Saudi Business Machines Ltd.
  5. 1983
    E.A. Juffali & Bros becomes PC dealer
  6. 1986
    SBM assumes limited IBM marketing representation
  7. 1989
    SBM becomes the nationwide General Marketing and Service Representative (GMSR) of IBM World Trade Corporation
  8. 1996
    SBM represents IBM in Saudi Arabia
  9. 1997
    Services Agreement – with IBM IGS – IBM/SBM Partnership
  10. 2001
    SBM becomes the first technology provider in Saudi to acquire ISO9002 quality standard certification
  11. 2004
    Ranks number one Telecommunication Solutions provider in the Kingdom; generating more than 50% of CISCO revenue in Saudi market
  12. 2009
    Installs Blue Gene (super computer) in KAUST
  13. 2010
    Builds Communications & Security Infrastructure for King Abdullah Petroleum Studies and Research Center (KAPSARC)
  14. 2011
    • Builds Service Quality Management (SQM) framework solution for Mobily. • Builds high-tech security systems for ARMCO in Shaybah and Wasit Gas Plants • Designs and builds Princess Noura Bint Abdul Rahman University Information Systems
  15. 2012
    Builds state-of-the-art Data Center for Ministry of Justice (MOJ) and connecting all courts across the Kingdom within a single network.