From AI and cloud to cybersecurity and intelligent infrastructure, discover immersive zones showcasing the technologies shaping tomorrow's enterprises. Experience live demos, meet our experts, and explore what's next.
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IBM Hardware and Infrastructure
Enterprise Linux, reimagined. Consolidate hundreds of x86 servers onto a single platform, an 83% smaller footprint, 85% less power, and up to $10.6M in five year TCO savings, with applications and databases running co-located at memory speed and AI inference built directly into the silicon.
Powering the AI era. IBM Power11 is the most resilient Power platform yet, with zero planned downtime for maintenance, ransomware detection in under a minute, and the scalability, security, and virtualization to run AI, SAP, Oracle, and core business applications on-premises and in the cloud.
Cyber-resilient, AI-ready data infrastructure. High-performance, low-latency storage that unifies file, block, and object services for AI, ML, and analytics workloads, with AI-powered data resilience defending against ransomware, hardware failure, and disaster across on-prem and hybrid cloud.
The first mainframe fully engineered for the AI age. The Telum II processor's on-chip AI accelerator delivers 450 billion inference operations a day at 1ms response time, no external GPUs, no latency trade-off. Built for Saudi institutions running SAMA-regulated, mission-critical banking and payments workloads.
SBM Cybersecurity Services
SBM's brand for its Cybersecurity Operations Centre — the command hub from which SBM defends customers against advanced and evolving cyber threats. Operating around the clock, ATPC unites defensive monitoring, offensive testing, automation, and expert delivery under one centre, combining skilled security teams, mature processes, and modern technology to detect, prevent, and respond to threats before attackers can act.
AI & Data Intelligence Hub
An end-to-end ecosystem that unlocks value from your data: modern data management, governance, and a scalable lakehouse foundation; advanced analytics and BI for actionable insight; AI and machine learning for predictive capability; and intelligent automation to optimize operations and accelerate digital innovation enterprise-wide.
Foosball — watsonx.ai
Experience AI in action through an interactive foosball table powered by IBM watsonx.ai. An overhead camera tracks every move in real time, while custom vision models analyze gameplay, uncover tactical patterns, and reveal your unique playing style.
A camera mounted above the table films every move and tracks the ball live.
Custom vision models process the gameplay and send data to the watsonx platform.
The system evaluates your play style and assigns you a specific competitive profile or archetype.
It compares your data against opponents to suggest an ideal, complementary teammate.
SBM In-house Solutions
Built on IBM Maximo, Maxera gives you a comprehensive, interactive 3D digital twin of your assets, facilities, and operations. Monitor, analyze, and optimize infrastructure in real time, while GenAI automatically generates dashboards, insights, and operational views to sharpen every decision.
SBM's full-stack Conversational AI platform, built on IBM watsonx.ai and Watsonx Orchestrate. Real-time speech-to-text and text-to-speech, a photorealistic digital avatar with synchronized facial animation, and multi-step workflow orchestration combine to deliver natural, human-like AI interactions across voice and digital channels.
Empowers Evolution Through APIs by accelerating application development with reusable APIs, enabling organizations to securely expose, integrate, and manage data and applications across on-premises and cloud environments.
SBM's generative AI solutions help organizations automate processes, enhance customer experiences, and unlock business value. Secure, scalable, and seamlessly integrated, our AI portfolio empowers businesses to improve efficiency, accelerate decision-making, and drive digital transformation.
AI-powered digital maturity platform that assesses compliance across frameworks such as Qiyas, SAMA, NORA, and other regulations. It identifies gaps, recommends improvements, and uses an AI chatbot to guide users through the assessment process.
Smart coffee ordering solution that lets employees order their favorite drinks through a web app or WhatsApp. A dedicated barista dashboard streamlines order management, delivering a seamless coffee experience from order to pickup.
SBM Metaverse Lab
Infrastructure Networking Technology
Complete data center solutions — from consulting, design, and engineering to procurement, construction, commissioning, Uptime certification support, and managed services. A proven track record delivering enterprise, hyperscale, AI, and mission-critical data centers across Saudi Arabia.
A vertically integrated system built to handle the most demanding AI workloads — distributed training, fine-tuning, and scalable inference. Compute, high-speed networking, storage, and software work in perfect unison, engineering an ecosystem rather than just stacking servers.
Delivering mission-critical, AI-ready infrastructure for Saudi Arabia's most regulated industries. Empower your organization to scale AI, protect sensitive data, and accelerate digital transformation with uncompromising performance, security, and reliability.
ibm.com
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A global leader in enterprise software accelerating digital transformation across AI & Intelligent Operations, Cybersecurity, Data & Analytics, Total Experience, and Business Applications.
hcl-software.com(opens in a new tab)
Cloud enterprise software built for the moment service really matters. A single connected data model with embedded AI across ERP, EAM, and field service, backed by a recognized industry leader with 6,500+ employees worldwide.
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Secure, scalable IT, cloud, and AI solutions delivered through a global ecosystem of technology partners, helping organizations build resilient, future-ready digital environments.
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The world's first AI-Ready Operating Platform, combining transactional, analytical, and AI workloads. Trusted across finance, telecom, government, retail, and healthcare — on-premises, in any cloud, or fully managed.
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A global leader in data and AI, delivering advanced analytics, trusted decisioning, and industry-specific solutions that turn data into actionable insights. Founded in 1976, SAS remains one of the world's largest privately held software companies — its SAS® Viya® platform powers high-performance analytics, machine learning, and responsible AI for most of the Fortune 500.
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Integration, reimagined for real-time business. With 15+ years and 400+ delivered projects across Asia and MENA, their DIVE platform turns months of integration work into weeks, without ever touching your underlying data.
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Secure, scalable IT, cloud, and AI solutions delivered through a global ecosystem of technology partners, helping organizations build resilient, future-ready digital environments.
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